Create an audience
With this topic, you can learn how to create a target audience for your marketing campaigns and tasks.
Before you start
- Log in to Mini Program Platform.
- Navigate to Operation > Audience.
Procedures
Step 1: Choose mini program
Choose a mini program and Click Create Audience - By Label.
Step 2: Configure basic information
- You are navigated to the Create Target Audience page. Specify the following information:
- Audience Name: Enter a name for the audience (within 100 characters).
- Mini Program: The mini program you selected.
- Group: A group is a batch of audiences with defined labels.
- Group 1: To add specific criteria to Group 1, select from Audience Criteria and click on one or more specific criteria to finish label configuration, for example, os_type, which means the operating system, iOS or Android. Then click Add.
- (Optional) More group: To add more groups, click Add Group, then follow the above step to add one or more criteria to the groups. Click Delete to delete a specific group immediately.
- Calculate Audience Size: To calculate the audience size based on the groups you just configured, click the rotating arrow button. Note: Only the audiences with the criteria marked "T+1" are calculated.
- Update Type: Choose the update type for your audience groups:
- Once: The number of audiences is updated once, which means these users will be the target audience to receive notifications during the specified time range in a task.
- Auto: The number of users is automatically updated, which means that today's new users will be updated to the target audience to receive notifications tomorrow.
- Then click Create to finish creating your audience. And you can view your audience on the Audience Management page.