Content analysis

Component

Metric

Description

Filter & Dimension

Format

Content Effectiveness - Content Overview

Ingested Merchant Count

The total number of unique merchants which was ingested. (Cumulative value, Content_Type = 'MERCHANT')

Report Date: Single calendar box, default to yesterday.
Filter Options:

• Category_L1
• Category_L2
• Category_L3
• Content_Type
• Content_Source
• business_unit_code

Metric Card: Value, MoM different value, Mini trend chart (Last 30 days)

Ingested Content Count

The total number of unique content that was ingested. (Cumulative value)

Tagged Content Count

The total number of unique content which was tagged (Cumulative value), including:

• AI tags: Tags automatically generated by AI algorithm.
• Artificial tags: Tags manually generated by business personnel.
• Keywords
• Categories

Active Content Count

The total number of unique content that was active. (Cumulative value)

Deactivated Content Count

The total number of unique content that was deactivated. (Cumulative value)

Delivery Content Count

The total number of unique contents delivered (daily value), including content library and static creative elements.

New Active Content Count

The total number of unique content with active time during the specified period (default T-7~T-1) includes both initially activated and later activated content. (Daily value)
Active time definition:

• If the content status was changed from inactive to active in the specific report date compared to yesterday, this specific report date will be the active time.
• If the content was created and activated on the specific report date, this specific report date will be the active time.

New Tagged Content Count

The total number of unique content with the tagging time during the specified period (default T-7~T-1), including first and non-first tagged content. (Daily value)
Tagging time definition:

• If the content status was changed from untagged to tagged in the specific report date compared to yesterday, this specific report date will be the tagging time.
• If the content was created and tagged on the specific report date, this specific report date will be the tagging time.

Month-over-month Comparison Different Value

Value change compared to the previous month.

Content Effectiveness - Content Details

None, all are the content dimension details

The description of some dimensions is as follows:

• Ingested_Date: The date when content is ingested into the content management platform.
• Content_Type: The type of content, such as benefit, merchant, or brand, etc.
• Content_Source: The platform from which the content originates, such as a wallet, application, or rewards platform.
• Content_Status: The status of content in the current report date, either active or inactive.
• Active_Time: The time when content becomes active. Detailed as follows:

• If the content status was changed from inactive to active on the specific report date compared to yesterday, this specific report date will be the active time.
• If the content was created and activated on the specific report date, this specific report date will be the active time.

• Industry_Name: The industry that the delivery task belongs to, such as digital life, life channel, etc.
• Space_Name: The display space where the content is exposed, such as a homepage banner. One piece of content may be associated with multiple display spaces for exposure.
• Is_Cross: Indicates cross-delivery. If Content_Source is not equal to business_unit_code, it is cross-delivered; otherwise, it is not.

Report Date: Single calendar box, default to yesterday
Filter Options:
Ingested_Date (Cross-calendar box, default to T-30~T-1)
Content_Code
Content_Name
Content_Type
Content_Source
Merchant_Name
business_unit_code
Content_Status
Industry_Name
Space_Name
Category_L1
Category_L2
Category_L3
Category_L4
Category_L5
Is_Cross

Cross Table

Content Effectiveness - Traffic by Category

Exposures PV

The total number of times the content was displayed to users during a specific period.

Report Date: Single calendar box, default to yesterday
Dimension Groups:
1) Report_Date +Space_Name + Category_L1
2) Report_Date +Space_Name + Category_L1 + Category_L2
3) Report_Date +Space_Name + Category_L1 + Category_L2 + Category_L3

Cross Table

Exposures UV

The total number of unique visitors who have viewed the content during a specific period.

Clicks UV

The total number of unique visitors who have clicked on the content during a specific period.

UVCTR (Unique Visitors Click-Through Rate)

Calculated as Clicks UV / Exposures UV * 100%, formatted to two decimal places.

Month-over-Month Comparison Rate

The percentage change compared to the previous month.

r1d
Recent 1 day

Exposures PV, Exposures UV, Clicks UV, UVCTR, Month-over-Month (MoM) rate for recent 1 day.

r7d
Recent 7 days

Exposures PV, Exposures UV, Clicks UV, UVCTR, MoM rate for the recent 7 days.

r30d
Recent 30 days

Exposures PV, Exposures UV, Clicks UV, UVCTR, MoM rate for the recent 30 days.

Content Effectiveness - Traffic by Content

Exposures PV

The total number of times the content was displayed to users during a specific period.

Report Date: Single calendar box, default to yesterday
Filter Options:
Categories
Content_Source
Content_Code
Content_Name
Content_Status
Content_Type
Dimensions:
Content_Code
Content_Name
Categories
Space_Name

Cross Table

Exposures UV

The total number of unique visitors who have viewed the content during a specific period.

Clicks UV

The total number of unique visitors who have clicked on the content during a specific period.

UVCTR (Unique Visitors Click-Through Rate)

Calculated as Clicks UV / Exposures UV * 100%, formatted to two decimal places.

Month-over-Month Comparison Rate

The percentage change compared to the previous month.

r1d
Recent 1 day

Exposures PV, Exposures UV, Clicks UV, UVCTR, MoM rate of the recent 1 day.

r7d
Recent 7 days

Exposures PV, Exposures UV, Clicks UV, UVCTR, MoM rate of the recent 7 days.

r30d
Recent 30 days

Exposures PV, Exposures UV, Clicks UV, UVCTR, MoM rate of the recent 30 days.

Tag Effectiveness - Tag Details

SelectionSet Count

The total number of unique selection sets associated with tags.

Report Date: Single calendar box, default to yesterday
Filter Options:
Tag_Source
Tag_ID
Tag_Name
Created_By
Created_Time
business_unit_code
Dimensions:
Tag_ID
Tag_Name
Tag_Source
Created_By
Created_Time
Content_ID
Content_Name

Cross Table

Content Count

The number of contents labeled with this tag.

Tag Effectiveness - Tag Delivery

Selection Set Count Trend

The total number of unique selection sets associated with tags during the specified period (default T-7~T-1). (Daily value)

Report Date: Cross-calendar box, default to T-7~T-1
Filter Options:
Tag_ID
Tag_Name
Tag_Source
business_unit_code
Dimensions:
Report_Date
Tag_Name

Metric Card: Mini trend chart (Last 7 days)

Tag Effectiveness - Tag Effectiveness

Exposures PV

The total number of times that the selection set with the selected tag was displayed to users during a specific period.

Report Date: Single calendar box, default to yesterday
Filter Options:
Space_Name
Tag_ID
Tag_Name
Tag_Source
business_unit_code
Dimensions:
Report_Date
Tag_ID
Tag_Name
Space_Name

Cross Table

Exposures UV

The total number of unique visitors who have viewed the selection set with the selected tag during a specific period.

Clicks UV

The total number of unique visitors who have clicked the selection set with the selected tag during a specific period.

UVCTR (Unique Visitors Click-Through Rate)

Calculated as Clicks UV / Exposures UV * 100%, formatted to two decimal places.

Month-over-Month Comparison Rate

Percentage change compared to the previous month.

r1d
Recent 1 day

Exposures PV, Exposures UV, Clicks UV, UVCTR, MoM rate of the recent 1 day.

r7d
Recent 7 days

Exposures PV, Exposures UV, Clicks UV, UVCTR, MoM rate of the recent 7 days.

r30d
Recent 30 days

Exposures PV, Exposures UV, Clicks UV, UVCTR, MoM rate of the recent 30 days.

Content Insight - Core Metrics Overview

Exposures PV

The total number of times that the label was displayed to users during a specific period.

Report Date: Single calendar box, default to yesterday
Filter Options:
Industry_Name
Space_Name
Category_L1
Category_L2
Category_L3
Content_Name
business_unit_code

Metric Card: Value, MoM different value

Clicks PV

The total number of times that users have clicked the label during a specific period.

PVCTR (Page Views Click-Through Rate)

Calculated as Clicks UV / Exposures UV * 100%, formatted to two decimal places.

Exposures UV

The total number of unique visitors who have viewed the content during a specific period.

Clicks UV

The total number of unique visitors who have clicked to the content during a specific period.

UVCTR (Unique Visitors Click-Through Rate)

Calculated as Clicks UV / Exposures UV * 100%, formatted to two decimal places.

Month-over-month Comparison Different Value

Value change compared to the previous month.

r1d
Recent 1 day

Exposures PV, Clicks PV, PVCTR, Exposures UV, Clicks UV, UVCTR, Month-over-month (MoM) Comparison Different Value of the recent 1 day.

r30d
Recent 30 days

Exposures PV, Clicks PV, PVCTR, Exposures UV, Clicks UV, UVCTR, Month-over-month Comparison Different Value of the recent 30 days.

Content Insight - Traffic Growth Ranking

Exposures PV Ranking

Ranking based on exposure PV of different contents during a specific period; Ranking change compared to the previous month.

Report Date: Single calendar box, default to yesterday
Filter Options:
Space_Name
Category_L1
Category_L2
Category_L3
Content_Type
business_unit_code
Dimensions:
Content_Name

Metric Card: Ranking List, Trend Chart

Exposures UV Ranking

Ranking based on exposure UV of different contents during a specific period; Ranking change compared to the previous month.

PVCTR Ranking

Ranking based on PVCTR of different contents during a specific period; Ranking change compared to the previous month.

UVCTR Ranking

Ranking based on UVCTR of different contents during a specific period; Ranking change compared to the previous month.

r1d
Recent 1 day

Exposures PV, Exposures UV, PVCTR, UVCTR, Ranking, Ranking change compared to the previous month of the recent 1 day.

r30d
Recent 30 days

Exposures PV, Exposures UV, PVCTR, UVCTR, Ranking, Ranking change compared to the previous month of the recent 30 days.

Exposures PV Trend

Time series chart of Exposures PV, fixed display from T-31 to T-1. (Daily value)

Exposures UV Trend

Time series chart of Exposures UV, fixed display from T-31 to T-1. (Daily value)

PVCTR Trend

Time series chart of PVCTR, fixed display from T-31 to T-1. (Daily value)

UVCTR Trend

Time series chart of UVCTR, fixed display from T-31 to T-1. (Daily value)