Funnel management and analysis
This topic introduces the funnel management and analysis functions that are provided by the Mini Program platform. To learn more about how to manage and analyze funnels, see How to customize your analysis.
Funnel management
What are funnels?
A funnel consists of multiple events. Based on the funnel analysis, you can visualize the steps your users take to go through a task and quickly see the conversion rate between two steps. For example, how do general visitors become buyers? How do one-time buyers become repeat buyers? With this information, you can improve user journeys specifically.
Features
You can manage funnels in the following ways:
- View the funnel list
You can modify individual funnels under the funnel list page. All your funnels are displayed on the Funnel List page, and you can modify individual funnels by clicking Edit or Delete.
- Create a funnel
You can create a new funnel. A funnel must consist of at least two steps. Each step is defined by an event.
- Modify a funnel
You can modify a created funnel.
- Delete a funnel
You can delete a funnel.
Funnel analysis
Features
The funnel analysis function enables you to do the following:
- Set conditions for the funnel analysis
To set conditions for a funnel analysis, click on the Manage Funnel tab at the <page name> page.
- View the analysis result
You can view the analysis result in the form of table or graph.
