3. Edit content

With this topic, you can learn about the steps to customize ad content and the differences in ad content among different ad spaces.

Overview

Ad content is what you will display to users. It involves the creation and sharing of digital materials such as images and text. You can add an URL for the image to redirect users to learn more information about your products, services, or marketing activities.

Procedures

After setting impressions, you can edit content for the task based on the selected ad space before.

Banner

If you select the Banner when creating the task, you need to enter the following fields:

Banner.png

  • Content Type: Select the content type for the task. Currently, you can only display images in the banner ad space.
  • Banner Image: Upload an image based on the image rules to show users what kind of marketing activities you execute:
    • Image Format: png, jpg, or jpeg
    • Size: less than 2MB
    • Dimension: 400px x 131px
  • URL: Select an URL for the content. You can redirect users to an HTML5 web page or the specific content in your mini programs.
    • If you want to redirect users to an HTML5 web page, click H5 URL and enter the URL in the input box below.

image.png

    • If you want to redirect users to the specific content in your mini programs, click Mini Program URL and add Page Path and Query Parameters. The whole URL can be previewed and copied on the preview area.

image.png

Pop-up

If you select the Pop-up when creating the task, you need to enter the following fields:

pop-up.png

  • Content Type: Select the content type for the task. Currently, you can only display images in the pop-up ad space.
  • Pop-up Image: Upload an image based on image rules to show users what kind of marketing activities you execute:
    • Image Format: png, jpg, or jpeg
    • Size: less than 2MB
    • Dimension: The ratio of length to width is 2.5 to 1. The length of the image will automatically resize to fit users' screen length.
  • URL: Select an URL for the content. You can redirect users to an HTML5 web page or the specific content in your mini programs.
    • If you want to redirect users to an HTML5 web page, click H5 URL and enter the URL in the input box below.

image.png

    • If you want to redirect users to the specific content in your mini programs, click Mini Program URL and add Page Path and Query Parameters. The whole URL can be previewed and copied on the preview area.

image.png

After you edit the content for the ad, click Next to complete the overall task creation process.

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Now, you can check the task you created on a list under Ad Management. You can also perform further operations such as test, submit, and so on to run the task online.

Next steps

Run ad tasks